Why Google Ads
Google Ads is an effective and profitable strategy that local businesses of all sizes can take advantage of.
Allows your business to appear in front of your potential clients right when they’re online looking for your services.
Google Ads allows you to set a daily budget to fit your own marketing goals. You can set a maximum bid for each keyword, ensuring that you never pay more for a click than you feel to be a profitable amount.
5 Reasons Why Google Ads Is Effective For Local Businesses:
1. Google Ads get instant results
2. Local Keywords are inexpensive
3. Most local businesses don’t utilize Google Ads to a full extent
4. Ads continue to take up more space in search results
5. 75% of people looking in Google are searching for local business services|
Building your relevance and authority in free, organic listings may take weeks or months, and requires a lot of knowledge and skill. But with the proper use of Google Ads, your business could be reaching thousands of potential customers in a matter of hours.
Google has created very accurate location targeting which give you complete control over where and when you advertise.
Carefully researched keywords combined with cleverly constructed ads shown to the right people at the right time can generate a high return on investment in a very short period of time.
Over 3 Billion Searches Per Day
With over 3 billion Google searches per day, you are losing out if your website is not visible. Google Ads gives you with high quality web traffic on demand.
Before you make the leap into Google Ads, it’s worth getting a clear understanding of why you may want to use it in the first place.
Here are 6 of the biggies:
Nearly Instant Page 1 Rankings
Google Ads is the quickest way to get your business listed on Page 1 of Google…the #1 place your prospects are looking for you. Things like Search Engine Optimization (SEO) and Local Search (Google Places) are great strategies, but they take time (often months, if at all with all the Panda and Penguin turmoil) to get results with them.
With Google Ads, you set up your campaign and can see your ads on Page 1 pretty much immediately.
Reach Highly Motivated, Targeted Prospects
On Google Ads, you’re reaching people who are ACTIVELY looking for your business. This isn’t like TV, radio, magazine or even display advertising where you have to interrupt people from doing something else and try to get them to notice you.
People are identifying themselves to you as hot prospects through the keywords they type into Google. When they type that keyword in, it represents a pain, a desire or a quest for information that they need solved…NOW!
If they see your ad and believe you can help them, you have a very qualified and motivated prospect coming to your website.
You Only Pay for Clicks/Website Visits
You only pay when someone clicks on your ad.
Again, going back to TV, radio and newspaper advertising…it doesn’t matter how many people see your ad or, of those that see it, how many are qualified prospects. You pay a set fee.
With Google Ads, you only pay for people who are interested enough to click on your ad and visit your website. This helps you use your marketing budget much more efficiently and effectively.
For local business owners, Google Ads may be the only way you can reach most of the prospects who are looking for you on Google.
Take the example of someone who wants to buy a new mattress. If they just type in “buy a mattress”, Google will show mostly national results in their organic search results. For a local business to compete on that level for SEO is nearly impossible. Plus, most of the people typing in “buy a mattress” are not in your local area anyway so they’re not good prospects (unless, of course, you have a mail order business).
With Google Ads, however, you can limit your ads to specific geographic locations. This means if you own a mattress store in Chicago, you can set your Google Ads campaign so that your ads are only seen by people in the entire Chicago metro area, specific cities/towns/zip codes around Chicago, or a specific radius around your business.
In this case, the organic search results would still show all the big national mattress companies/sellers, but your ad can show up in Google Ads and reach searchers you couldn’t reach by doing SEO.
ControlAs an Google Ads advertiser, you have a tremendous amount of control over your campaign. A short list of things you control includes:
- The keywords your ads show up for
- Your monthly budget
- How much you’re willing to pay for a click
- The geographic areas where your ads appear
- The days/times your ads run
- The messaging of your ads
- The page on your website the ads lead to
Understanding what you can control and how to control them is key to running a successful campaign.
Highly Effective Keyword Research and Market Research Tool
You can use Google Ads not just for generating traffic and leads, but for research.
One way is using Google Ads for keyword research. Understanding what keywords your prospects are typing into Google to find you is critical to search marketing. The problem is Google doesn’t necessarily share the most accurate keyword data (and has been sharing less and less recently).
And this data is especially hard to get for local keywords.
But by using the Google Ads Search Query Report (which we cover in this course), you can get a clear understanding of the actual keywords prospects are typing in to find you. You’ll also be able to see how many times each keyword is being typed in per day/month.
(Google Ads is the only way to get accurate data like this and I’ve set up campaigns for clients for the sole purpose of collecting keyword data.)
You can also use Google Ads for market research. You can use it to test out offers, headlines, book titles (did you know the title of Tim Ferriss’ best seller “The 4-Hour Work Week” was decided by an Google Ads test?), landing pages, etc.
When you find an offer, headline, title, etc. that works well in Google Ads, there’s a good chance it’s going to work well in other marketing pieces.
Here are a few articles that show some examples of how to use Google Ads for keyword research or market research.
Are You Ready ?
Okay, with that little bit of background out of the way, are you ready to start building your
Google Ads campaign?
Contact us so we can discuss your project needs and see if we are a good fit.
Gold Coast, QLD 4210
+61 7 4573 1139