Give customers a better reason to choose your business.
Konnect20 helps ambitious small businesses attract, convert and retain more customers through intelligently designed promotional incentives and senior marketing strategy — without relying on endless discounting.
Stop making your business cheaper just to get attention. Make the offer more valuable instead.
Incentivised marketing adds a compelling customer benefit to the product or service you already sell. Instead of asking price alone to do the heavy lifting, the incentive creates another reason to enquire, purchase, spend more, refer or return.
Done properly, the incentive is not the strategy by itself. It becomes part of a broader customer acquisition and retention campaign designed around the economics of your business.
Reduce the price.
A discount may create urgency, but it also asks your margin to carry the promotion and can make price the centre of the customer’s decision.
- Your core product becomes cheaper
- Competitors can copy the discount
- The promotion can become forgettable
Add a compelling reason to buy.
Build the promotion around an additional benefit with strong perceived customer value, while keeping the underlying product or service proposition intact.
- Strengthen perceived offer value
- Create more promotional theatre
- Give prospects something memorable to respond to
Use the incentive where it can create the most value.
The strongest promotions are not just giveaways. They are designed around a specific customer behaviour the business wants to influence.
Get noticed.
Give prospects a more compelling reason to stop, click, enquire or walk through the door when competing businesses are all saying the same thing.
Strengthen the decision.
Add another layer of perceived value when a customer is comparing your offer against alternatives and deciding who gets the business.
Give them a reason to return.
Structure incentives around repeat purchase, referrals, higher spend or loyalty rather than limiting the concept to one-off acquisition.
Two powerful ways to make your offer harder to ignore.
Choose the customer benefit that best matches your audience, campaign and transaction value.
Turn a purchase into something customers can look forward to.
Attach holiday accommodation to a qualifying purchase and create a high-perceived-value promotional benefit that can help your business stand apart from ordinary price-led offers.
- Ideal for higher-value products and services
- Creates a memorable promotional story
- Can support lead generation, closing and referral campaigns
- Designed to add value without making discounting the headline
Turn an everyday expense into a practical reason to buy.
Use fuel savings as a broadly relevant customer incentive that can be incorporated into acquisition, spend-building and repeat-purchase campaigns.
- Practical value customers immediately understand
- Flexible enough for a wide range of business types
- Useful for spend thresholds and repeat-purchase mechanics
- Can complement customer database-building campaigns
Fractional CMO.
Senior marketing leadership for growing businesses that need direction, accountability and better commercial decision-making — without employing a full-time Chief Marketing Officer.
Sometimes the offer is not the real problem. Lead flow may be inconsistent. Positioning may be weak. Advertising may be disconnected from sales. Agencies may be working without clear direction. The Fractional CMO service looks at the marketing function as a whole and helps the business decide what should actually happen next.
Clarify who you are for, why customers should choose you and how the proposition should be communicated.
Build a more disciplined approach to acquisition rather than accumulating disconnected tactics.
Turn commercial priorities into coordinated campaigns with clear messaging, channels and objectives.
Bring greater scrutiny to spend, priorities, suppliers, measurement and the decisions being made.
Small businesses with enough ambition to think beyond “just run some ads.”
Electrical, plumbing, building, pest services, roofing, landscaping, renovations and related local operators.
Businesses where winning another qualified customer has enough value to justify a stronger acquisition strategy.
Businesses where the owner still influences key decisions but needs stronger marketing systems and thinking.
Established small firms that need commercial marketing capability without building a large internal department.
We do not start by forcing you into a package.
The right answer depends on what is actually stopping the business from growing.
Find the bottleneck.
Lead flow, differentiation, conversion, repeat purchase, strategy, marketing execution — or something else?
Choose the growth lever.
Determine whether an incentive-led promotion, Fractional CMO support or a combined approach makes commercial sense.
Build around customer action.
Design the marketing around the behaviour you need to influence and the economics that matter to the business.
Choose the growth strategy you want to explore further.
Learn more about using a holiday incentive, a fuel incentive or Fractional CMO support to strengthen the way your business attracts, converts and retains customers.